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Written by Ben Fitterman on Feb. 12th 2018
Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page. 

Now, if you're in a band, you might be worried because especially for the last four or five years, we've basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you're going to engage your fan base. This is going to be harder to do now. 
Written by Ben Fitterman on Jan. 15th 2018
Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page. 

Now, if you're in a band, you might be worried because especially for the last four or five years, we've basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you're going to engage your fan base. This is going to be harder to do now. 
Written by Ben Fitterman on Jan. 3rd 2018
A lot of bands and musicians do a great job of getting email addresses at a show, on tour, or even exchanging a free Mp3 for an email address.

But they let the list get cold by only sending them two emails a year.
One promoting your new album or tour and then one during Black Friday because you’re hoping to sell some merch.
Written by Ben Fitterman on Dec. 24th 2017
One common thing that I hear a lot from musicians is “I used Facebook ads once and it didn’t really work for me.”

And that’s common for a lot businesses not just musicians. But as musicians we’re not selling a solution to a problem like a dentist, or a lawyer. So we have to go about marketing music differently.
Written by Ben Fitterman on Dec. 17th 2017
A lot of musicians are literally throwing their money down the drain.

I'm not talking about that awesome new guitar pedal you just bought...instead I'm talking about Facebook boost posts.
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